Mens underwear designer Stéphane Plassier along with product designer Gislaine Guichon have just launched a new concept store dedicated to men only in the heart of Paris. They sell everything to make a man happy, from garments and accessories to personal objects for the home. Online shopping also is possible here. 
Nickel was created by Philippe Dumont in 1996 on a very simple idea: beauty can also be a man’s word ! And at that time, everything was to invent ! First off men needed a “grooming” space of their own: this is why Nickel opened the very first spa / beauty parlor for “men only” in Paris a decade ago, offering not only massage but also real beauty treatments such as facials, waxing, manicure etc...At the same time, Nickel developed a full range of products with funny names straight to the point such as the famous morning-after rescue gel which immediately became the must-have to all models, celebrities and night-clubbers. The success has been fast and furious: in a few years, Nickel has become one of the key brand in mens cosmetic industry. Nickel opened spas in NYC, San Francisco and London.
Grassmat (short for “grasse matinée”) is a brand new concept store in Paris, which is all about lie-in. Lison Gangloff and Alexandra Stauffer designed a comfortable spa dedicated to lie-abeds. The store is luxuriously decorated like a genuine apartment made for cocooning. Says Gangloff: “My bed is my favourite life place, it is soft and warm. I can sleep in my bed, I can dream, I can snack, read, watch DVDs, call my friends and get cuddles ! I can stay very late, especially on Sundays when it’s cold and grey outside”.... Missa dita est !
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